COMPUTERWORLD - July 31 -?Initially launched in early 2009, "SpaceBook" was supposed to be a place where NASA workers could go online anytime to get feedback, learn from others' experiences and collaborate on projects. But NASA ultimately squashed the effort this June, taking it offline for good. It languished when users didn't adopt it.?Salesforce.com developed its Chatter employee social networking app.?Unveiled to customers in June 2010, Chatter was first rolled out internally to Salesforce's 8,000 global employees in the months before the product launch. Plantronics launched a pilot of the Jive Social Business Platform in March for 150 beta testers, with plans to roll it out to all 3,500 employees later this year. The?pricing of Jive Social Business Platform for internal corporate use begins at $12 per user per month.?The success of any social network depends on user engagement. If employees aren't using it, even the most innovative internal network is a failure.
Here are a few keys to success.
- start with the easy stuff
- consult users early and often
- explain the benefits; don't make more work
- help employees get comfortable with it
by Todd R. Weiss
See full article at Computerworld
Source: http://www.socialnetworkingwatch.com/2012/07/-how-to-use-a-private-social-network-for-employees.html
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